What is CRM and Why is Customer Management Important?
CRM stands for Customer Relationship Management. It’s a strategy and technology designed to increase revenue and enhance customer experiences. CRM software helps businesses interact with customers, track their journey from initial contact to final sales, and beyond to customer care and up-selling.
Benefits of VT CRM for Businesses
- Increase Sales: VT CRM helps identify potential customers and stores information to convert leads into sales.
- Streamline Processes: It enhances the efficiency of marketing and sales teams, enabling them to focus on high-conversion opportunities.
- Data-Driven Decisions: Accurate customer data and sales activities allow for timely policies to convert and close deals.
- Closed-Loop Customer Management: All customer interactions are centralized, from initial contact to contract management and payment.
- Customer Evaluation: VT CRM identifies the most profitable customers, enhancing business profitability.
- Enhance Customer Experience: Timely actions based on stored customer touchpoints improve customer satisfaction and revenue growth.
Comparison of CRM Software in the Market
Choosing effective CRM software is essential for managing and evaluating customer relationships.
Policies and Support
| Feature |
Zoho |
Bitrix247 |
1Office |
VT CRM |
| Product Demo |
✓ |
✓ |
✓ |
✓ |
| Free Trial |
✘ |
✘ |
✘ |
✓ |
| Additional Apps & Support |
★★★ |
★★★ |
★★★ |
★★★★★ |
Features
| Feature |
Zoho |
Bitrix247 |
1Office |
VT CRM |
| Customer Information Management |
★★★ |
★★★ |
★★ |
★★★★★ |
| Sales Opportunity Management |
✓ |
✓ |
✓ |
✓ |
| Sales and Customer Care Targets |
✓ |
✓ |
✓ |
✓ |
| Sales Quotation Management |
✘ |
✘ |
✓ |
★★★★★ |
| Online Submission and Filing |
✘ |
✘ |
✓ |
★★★★★ |
| Contract Management |
✓ |
✓ |
✓ |
★★★★★ |
| Payment Management |
✘ |
✓ |
✓ |
★★★★★ |
| Customer Evaluation |
✓ |
✓ |
✓ |
✓ |
|
|
Features of CRM Software for Sales and Marketing
- Marketing Campaign Management: Tracks marketing metrics to achieve sales and branding goals.
- Customer Information Management: Manages customer data from initial contact to conversion.
- Sales Activities Management: Monitors sales activities and customer interactions.
- Sales Opportunity Management: Filters and highlights potential sales opportunities.
- Customer Management: Ensures comprehensive customer care and evaluation.
- Quote Management: Streamlines the quote process, ensuring transparency and efficiency.
- Contract Management: Controls the entire contract process, from signing to renewal.
- Payment Management: Optimizes financial management and reduces overdue payments.
Implementing smart business strategies and professional sales team management through CRM software enhances business efficiency. VT CRM allows businesses to manage and control all customer touchpoints comprehensively, ultimately increasing sales and up-sell opportunities.
